Frequently asked questions from investors and entrepreneurs

How does it work?

We offer a tailored platform experience depending on whether you are an investor or an entrepreneur. For information about how Shadow Foundr works for businesses click here. For information about Shadow Foundr works for investors, click here.

For investors

Equity investment is about selecting businesses you believe have the potential to grow. You invest (cash) in exchange for some of the equity (shares) in a company, effectively meaning you own a portion of that company. If the company succeeds, your shares will become worth more than what you paid for them. If the business fails however, you will lose your investment.
The vast majority of start-up businesses fail, meaning many investors lose money when investing into these types of companies. A small minority will go on to make large returns for their seed-investors. So yes, equity investment can be profitable, however most businesses will fail, meaning there is also a high likelihood that you could lose your money if you invest into a start-up.
Most businesses fail because they lack the cash to get them through the early stages of their existence. Capital is crucial at the start of a company’s life, as it enables the business to turn its ideas into reality. The seed capital may be used to hire key staff, purchase inventory, or market the company and its ideas. All of these things require cash and this is the reason companies raise investment.
Crowdfunding is the practice of funding a project or venture by raising monetary contributions from a large number of people, today often performed via internet-mediated registries, but the concept can also be executed through mail-order subscriptions, benefit events, and other methods.

Crowdfunding is a form of alternative finance, which has emerged outside of the traditional financial system. The crowdfunding model is based on three types of protagonists: the project initiator who proposes the idea and/or project to be funded; individuals or groups who support the idea; and a moderating organisation (the “platform”) that brings the parties together to launch the idea

Yes! There are several major risks when investing into start-up companies. The main risk is simply that the business could fail, which means investors will not get any money back, including their invested capital. Investments like this are also illiquid for a substantial period of time (often years) and as there is no secondary market for these types of investment, investors are unlikely to be able to sell their shares. Finally, there is the risk of dilution, which can happen if the company raises more funds at a later date. When this happens, the percentage of equity that existing investors hold in the company, will decrease relative to what they originally had. There are other risks associated with investing into start-ups and you can see more details in our Risk Warning.
Absolutely not. Even professional angel investors tend to invest no more than between 5% and 15% of their capital in start-ups. You need to ask yourself the question: “Can I afford to lose this money I am about to invest?” If the answer is “no”, then you should not invest.
Our own view is that we believe it is better to diversify by spreading investments over several companies. Remember that most early-stage businesses fail, so by having a larger number of investments, the chances of one of them succeeding is greater, than by having all of you funds tied up into just the one business.
No. We are not authorised to give advice. We will conduct due diligence to confirm and approve all the information provided on the start-ups we present, but it is down to you to make your own judgment about whether it’s a good company to invest into.
To sign up to our platform, investors must fill out our on-line questionnaire or sign up as one of the categories listed below. Applications will then be subject to review by Shadow Foundr, prior to investors being accepted onto the platform. This process is necessary because we need to know that you understand the nature and risks of these types of investments.

All potential investors will be subject to a client categorisation and must meet and sign up to one of the following categories, before being able to sign up to the website/platform as a new investor:

— Certified as a “high net worth investor” (HNI) – with an annual income in excess of £100,000 or net assets of £250,000 (excluding primary residence, any benefits in the form of pensions or otherwise and any rights under certain contracts of insurance).

— Certified or self-certified as a “sophisticated investor” – assessed by an FCA authorised firm as sufficiently knowledgeable to understand the risks associated with engaging in investment activity or self-certifying where the individual falls within one of the categories set out in the FCA rules.

— Where the FCA-authorised firm concerned will comply with the “suitability” requirements in the FCA rules or, alternatively, the customer has confirmed before the communication is made that another FCA-authorised firm will comply with the suitability requirements.

— Certified as a “restricted investor” – an individual who has not invested more than 10 per cent of their net assets in non-readily realisable security (net assets for these purposes does not include any primary residence, any benefits in the form of pensions or otherwise and any rights under certain contracts of insurance).

Shadow Foundr has three categories of investor for the purposes of the registration of new investors to the applicant firm’s website/platform:

— Certified High Net Worth Individual (This is applicable to an investor who earns more than £100,000 a year or have net assets of more than £250,000).

— Self-Certified Sophisticated Investor (This is applicable if an investor has invested in more than one unlisted company in the last two years or been a member of a business angel syndicate or network for at least six months).

— Regular Investor (This applies to most investors who are not advised and are not professional investors and do not invest more than 10% of their net assets into unlisted company shares or unlisted debt securities).

As we are dealing in financial services, Shadow Foundr is required by anti-money laundering regulations to verify the identities of investors. Investors must pass this process before making their first investment through Shadow Foundr:

— Automatic: Often we can verify your identity automatically when you enter your personal details on the platform before you make a deposit by using a third party online database. But sometimes we are unable to verify your identity this way. This is nothing to worry about and can happen for a number of reasons, for example if you have recently moved house, if the database does not cover the place where you live, or a simple data entry error.

— Document: If we can’t identify you using the automatic process, then we will need to verify your identity using documents as evidence of your identity and address. You will be asked to upload copies of the following two documents through the platform (which can be scans or photos taken on your mobile phone):

— Identity: Government issued photo ID (e.g. passport, national ID card, driving licence); and

— Address: Recent (i.e. within three months) utility bill, bank statement, or a letter from a national or local authority showing your name and address.

The information that you send us will be used solely to verify your identity and will not be used for any other purposes. Please note that we require two separate documents (even if your government issued photo ID also states your address). Once we have reviewed these documents we will let you know whether you have cleared the process or if we require anything else.

Remember that this is only required to be completed before you make your first investment.

All entrepreneurs are pre-vetted by Shadow Foundr. We undertake extensive background checks, including but not limited to AML (anti-money-laundering) checks, past Directorships and references. If something does not stack up, the entrepreneur and the opportunity will not be presented to investors.
There are two ways for investors to make money from an equity investment. The first is through a dividend, which usually occurs when a company is in profit and allows for part of those profits to be divided between the shareholders. The second is if an investor sells their shares. This will happen upon a company exiting through a trade sale, listing on a stock market or via a company buyback.
It takes time for start-ups to gain traction. Bearing in mind that most start-ups fail, if you do happen to invest in one that is successful, it usually takes a few years before a company would be in a position to pay dividends or exit via a trade sale or stock market listing.
Generally, investors will lose all of their money, unless a small portion of their investment is redeemed through the sale of any company assets. In that instance, whatever cash is in the business following the sale of assets and the payment of any liabilities the business may have, proceeds will be divided amongst the shareholders on a pro-rata basis. In most instances when a business fails, investors lose all of their money.
No. You can only lose the amount of money that you have invested if a business fails.
No. These types of investments are extremely risky. This is why diversification is key. By spreading funds over a number of investments, if one of those companies succeeds, the hope would be that it would cover the costs of your other investments and perhaps provide a profit overall.
Nothing. Our fees are paid by the entrepreneurs, upon a successful fund raise.
Once you have invested into a company, you are a shareholder and effectively own a portion of that company. You therefore have the right to speak directly with that company, although as part of their duty to shareholders, companies should also keep investors informed and updated on the company’s progress. Regular (usually twice annually or quarterly) and timely updates usually take away the need for investors to speak directly with the companies they invest in.
Yes, absolutely. We believe that by investors joining several networks they are comfortable with and entrepreneurs raising funds through multiple channels, more investments will be filled, meaning more start-ups can operate.

For entrepreneurs

The companies we select to go on our platform are encouraged to inject their own funds before we open them up to our established investor community. In this way, our investors can invest knowing the founders have already put ‘skin in the game’.

The journey usually starts with a private raise by the company, using Shadow Foundr’s platform for an initial four weeks to bring in funds from existing shareholders, followers, friends and family. This element of the campaign is not visible to either the public or our own network of investors. Once a campaign has demonstrated traction via the private raise, the opportunity automatically switches to a public raise, where it will be seen by Shadow Foundr’s private investor network.

Once a campaign reaches the funding target or minimum threshold, and all the relevant criteria is completed, including new shares being issued, funds will be transferred.
For investors, Shadow Foundr offers a boutique style service for those looking to invest into early-stage businesses. With our Investor Relations team on hand to answer investor queries and assist throughout the entire investment process, Shadow Foundr offers a very different proposition to other companies in the space.

We understand investing into early stage businesses is an exciting concept, but we also understand the importance of putting the investors’ interests and compliance at the core of the activity. Extensive due diligence is carried out by the team; valuations and entrepreneurs are questioned in depth; and opportunities scrutinised, before we seek a commitment from the founders and their followers to fund a significant proportion of a target fund raise, prior to releasing the campaign to our private investor network and ultimately, the crowd.

For businesses, we offer a full range of services and a wealth of experience to get you “investment ready” to give you the best possible chance of securing capital. Shadow Foundr offers a fast and simple investment model for companies seeking to raise funds. With our fully regulated, automated platform, the support of a world class team and access to our global investor network, we can help you secure vital seed and growth capital, whatever stage your business is at.

From a business perspective, it is difficult to attract the attention that you need to ensure your opportunity is funded, when you are competing with so many others. Shadow Foundr cuts through the noise and offers a more consultative service than its competitors.
You can pitch your idea through the Raise Funds section.
Once you have submitted your idea and followed all of the instructions in the link above, our team will assess it and let you know if it is something we would like to know more about. Someone from Shadow Foundr will then be in touch to discuss next steps and ask for any further information we deem necessary. There is usually a 2-week period between when you submit your idea, to when we let you know whether it has been accepted or rejected.
No, there is never a guarantee that your opportunity will be funded. We do however guarantee to provide your opportunity the best possible chance of funding, by giving your campaign our full attention. Furthermore, any opportunity that we put before our own pool of investors, must be accepted by our Investment Committee, which will not entertain opportunities they feel do not have a chance of receiving funding.
We look for innovative, scalable and unique ideas that solve a problem or serve a need; and show potential for great returns for our investors.
No, however we have an extensive list of contacts to whom we can refer you, with respect to accounting, legal and business consultancy services.
That depends on the opportunity and the appetite of our investors. There is no hard and fast answer for this, but you should really give yourself several months with respect to you planning.
Your investors will expect you to act as the owner and founder of a company is expected to act under the law. They will expect you to remain compliant and keep up to date with your fiduciary responsibilities, as well as keep them informed on progress and news (both good and bad) within your business, post funding. This usually means bi-annual or quarterly updates.
No we don’t. We can communicate updates to investors through our platform, but ultimately it is your responsibility to communicate directly with your investors.
We do not charge fees or commission for raising funds for your business opportunity and instead operate a simple subscription fee model for the use of our platform. Our subscription based model offers us the ability to provide a wealth of informative and consultative resources in the form of an educational platform. This is in addition to our funding platform which still stands, and is available to help boost your business and guide your entrepreneur journey, from start to finish.
This depends on the level of growth of your company. The start-up plan will be best fitted for very early stages companies to get their business ‘investor ready’ . The Seed plan will be for companies who raised 30% of their targeted funds from their private network. The Scale plan is for well-established start-ups who after having gained 30% of targeted funds will have access to our network of investors.
The subscription allows entrepreneurs at various stages, from budding seed-stage entrepreneurs to established founders, to access a platform providing invaluable guidance and tips through curated educational articles. The guidance provided will depend upon, and be best-suited for, the level of plan you choose to sign up for.
The Startup Subscription is a 7 day free trial for companies starting out or not quite yet investor ready. The subscription provides a ‘startup incubator’ as it supports very early stage start-up entrepreneurs in an effort to get them “investor ready”, with access to pitch deck-deck guides, marketing articles and legal company templates. – £29.99 + VAT per month for 6 months, which can be canceled after 3 months or upgraded to the Seed Subscription (subject to investor readiness being achieved and your company is considered ready for investment)
The Seed Subscription is the Private Funding Round for funds raised from the introduction of your own network of contacts via the platform. Subscribers to this plan will find guidance on raising funds and growing your personal network of friends, family and followers – £499.99 + VAT per month for 6 months which you can cancel any time after 3 months or upgrade at any time to the Scale Subscription (subject to you raising at least 30% of your company’s funding target from your own network of contacts)
The Scale Subscription is the Public Funding Round for funds raised through our own network of platform introductions. This subscription will help your business get ready to go out to our established investor network with access to marketing strategies, greater pitching guidance to get your opportunity well prepared. – £1,499.99 + VAT per month for 6 months which you have the option to cancel any time after 3 months (while funds raised will only be disbursed to the company subject to funding targets, set out in your pitch deck, being met)*.
Every subscription can be updated at any time or cancelled after the inital 3 months.
No matter the early stage of a business, it can benefit from the startup plan. We will be here to guide you and give you proper guidance and tools to get your business ‘investor ready’.
The business needs to be investor ready in order to access the seed plan. It can be accessible in two ways: through the startup plan or by submitting a pitch deck directly to us. After reviewing your pitch deck, we will progress it to the seed stage.
The business needs to have raised 30% of proposed funding target from its private network in order to be eligible for the scale plan.