By 2020, the British Council estimates that there will be 2 billion learners of English, 85% of whom will seek self-learning methods.
In response to this surge in global demand for learning English, Perfectly Spoken has created an affordable and flexible solution for students worldwide, to learn English online.
The company has already built a substantial community in a very short space of time, attracting over 130,000 users across more than 100 countries. They are now looking to monetise this large and growing community, through a subscription model delivered via their new cutting-edge platform.
The subscription model makes the financials compelling. A conservative 0.75% conversion rate for the company’s basic “Student” subscription model and 0.1% for its “Pro” subscription, will deliver a combined revenue of £400k in year 1, rising to £1.6m and potential net profit of £1.3m in year three.
The Perfectly Spoken advantage lies in free structured courses being delivered by highly qualified real teachers (as opposed to bots or virtual activities driven by a computer), and the completeness of the learning offer.
It’s why the company has already attracted such a large user-base, which they are expecting to organically grow to more than 400,000 by the end of this year.
Delivered by a team that combines experts from English Language; including the Founder of Cambridge School Barcelona (currently with 5000 students in 9 centres); and online business professionals, Perfectly Spoken’s platform offers a set of compelling benefits for subscribers, including certification and premium learning materials.
The digital learning market is currently valued at USD$3.8Bn and growing at a fast rate, reflecting the growing trend of learners transitioning from traditional classrooms to online. And this boom has seen some well documented acquisitions in this space, in the hundreds of millions of dollars.
Perfectly Spoken is seeking £100k of investment in this current round, at a pre-money valuation of £1m. The company has a target valuation of £12.7m in 5 years’ time.
The offer falls under the Enterprise Investment Scheme, with £40k available as SEIS investment. The SEIS allocation is on a strictly first come/first served basis.
To learn more about Perfectly Spoken you can click here. A webinar pitch from Founder and CEO David De Jager, along with a full Information Memorandum are both available if you are interested in the opportunity.