New campaign for Fairmoney® gathers momentum

Shadow Foundr’s latest investment campaign for Fairmoney®, a company which is set to revolutionize the UK Loans Comparison sector, has got off to a promising start, with nearly £150k committed in the first few weeks.

Fairmoney® is seeking to raise £600k in this round, which equates to 30% of the business. The campaign is being undertaken to fuel ambitious growth plans aimed at becoming the uSwitch of loans in the UK.

Fairmoney® is a “new generation”, multi-dimensional loans comparison website, designed to provide fair and bespoke consumer loan products for its customers. Already established with a large customer base and fully operational, Fairmoney® intends to disrupt a very profitable but unfair, bloated and complacent price comparison website (PCW) industry with breakthrough technology, design and transparency.

Technology lies at the heart of what it does. Unlike other Price Comparison Websites (PCWs), Fairmoney® is looking to deploy Machine Intelligence to recommend totally unique, up-to-the-minute, highly personalised products to customers in an unbiased way.

The market for PCWs is very significant in the UK. The business model has shown strong profitability for over a decade, with margins of between 19-65%. The big brands are well known through extensive television marketing campaigns but trust in PCWs is waning. Consumers feel they are being gamed and lenders are often squeezed or skewed due to bias. As a result, regulators and the press have become increasingly critical of unfair practices across the industry.

Fairmoney® is led by a market-leading team with proven track records and senior level experience at JP Morgan Chase,, Moonpig/Photobox, GoCompare, BBC, KPMG and Grant Thornton.

Fairmoney® foresees a trade sale to one of the larger PCWs as the most likely exit within three years, but an acquisition by a private equity or financial services group is possible, as is an IPO.

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