the adventure starts here

Shadow Foundr's platform allows you to raise equity investment from friends, family, members of your community and other independent investors, directly through our website. You can start creating an investment campaign for your start-up at any time.

Through our platform, you can tell your start-up story, introducing your team and explaining your business idea, target market, revenue and exit strategies, as well as how much money you are seeking to raise in exchange for how much equity you are offering. You can also upload brief videos and engaging photos. Just follow our guidelines as set out in the following pages, to start creating your campaign.

Before going live, our team will review your campaign to ensure that every statement in it is fair, clear and not misleading for investors. In the meantime, you can begin preparing your own marketing campaign to support your pitch and drive interest in your investment campaign. Once we have been in touch and we're happy that all is in order, your campaign can go live.

Investors will be able to view your campaign information, ask questions and, if they like what they see, invest in you directly through the platform. Browse some of our funded campaigns to get an idea of the information you can include in your campaign.

Learn about creating a campaign

supporting your business

We have prepared a systematic set of guidelines and outlined exactly what you need to provide in order to build your campaign. If there is anything that we think is missing, we’ll let you know so that you can provide it.

We know what it takes to build a successful campaign, and we know the questions that investors ask of entrepreneurs they are looking to invest in. By following our guidance and answering these core questions, you will be well on your way to securing the funding you need to get your idea off the ground and take it to the next level.

Learn about creating a campaign

making sure you crawl before you run

Our investors like early-stage opportunities, but not too early-stage! Do you have a quality team in place already with a proven track record? Have you written a comprehensive Business Plan or Information Memorandum? Have you secured advanced assurance for EIS or SEIS? Do you have an Exit Strategy? Is your business innovative, disruptive or scalable? Are you beyond Proof of Concept stage? If you can answer yes to most of these questions, then Shadow Foundr could be right for you. Email the acquisitions team at if you are still unsure.

Learn about creating a campaign

reward us when we hit your target

We are results driven and as such, we can structure things so that you won’t pay anything until we have raised funds for your business. Once we are satisfied that we think we can help you and your opportunity will appeal to our investors, we will outline our fee structure, which can be applied only upon a successful fund raising campaign.

Learn about creating a campaign

the journey is just beginning

Click the button below to go to our Entrepreneurs Guidelines section. Once there, just go through the guidelines, answering all questions. We will then come back to you to let you know if we’d like to explore working together further.

Learn about creating a campaign