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The Idea

We are miiCARE, a team of technologists, data scientists, clinicians and social impact entrepreneurs. 

We specialise in AI applied to geriatrics – elderly care. We are ‘Alexa for the elderly’. 

Our key product, miiCUBE, offers cutting-edge home-based healthcare.  It uses AI-based assistive technology to help the elderly enjoy their independence, while being   comprehensively connected to their families, friends and neighbours. 

miiCUBE works via an ecosystem of tiny wireless IOT sensors around the home. Together, the miiCUBE and the sensors create detailed awareness about the person’s health and environment. 

Our purpose is to benefit one billion people by 2028, comprising elderly people, family members and carers.

Since setting up the company in 2018, we have won multiple social impact and digital health awards, and secured contracts and partnerships with the UK’s largest NHS trust, Ebbsfleet Garden City, O2, Bristol Careline and Microsoft.

We are pre-revenue and nearing the end of a one-year product trial and validation process.

Our route to market is via a subscription-based model focusing on B2B (60%), B2C (30%), local authorities and NHS (5%), and Pharma (5%).

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The Market

miiCARE are approaching the health care / elderly care market, initially in the UK, and then internationally. The healthcare market in the UK for younger adults and the elderly requiring care is estimated at over £197bn. The elderly requiring care market is worth £25.5bn; non-digitally enabled elderly care is estimated at £4.2bn. 

We have identified several different organisations that operate in the market, and which we will target as route to market. These include:

  • Care organisations, care homes, sheltered housing, and other care providers with existing customers, who need to embrace innovation to improve quality and efficiency
  • Care insurance companies derisking care and ensuring value for money in service delivery
  • House builders. Several house building organisations are looking to build smart, healthy homes.  miiCARE may have an opportunity to work with these organisations to have miiCUBE included in their plans
  • Telcos: most elderly people do not have smartphone or internet access. miiCare makes a new market
  • Local Authorities, CCGs and NHS have to cut costs while maintaining and improving quality of care.
  • Pharma companies - Pharma companies who can use data collected by miiCUBE for drug efficacy – before and after measurements. 

There is also a B2C market where individual friends, family and GP can remotely monitor a loved one to provide peace of mind.  From trials, we have found that children, and particularly tech-savvy grandchildren use the dashboard capabilities to ensure their relative is safe.

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The Team

  • Kelvin Summoogum Founder and Chief Executive Officer

  • John Wall Co-founder and Chief Innovation Officer

  • Stephanie Ozanne Chief Commercial Officer

  • Ophir Levy Co-founder and Chief Technology Officer

  • Andy Smith Co-founder and Chief Business Development Officer

  • Dr Shanil Mantri Chief Health Officer

  • Katharine Wooler Strategy & Marketing Advisor

Exit Strategy

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Live Pitch

Project Documents

Click the button(s) below to view / download important additional project documentation for miiCARE.

the Numbers

Target: £100,000 Raised so far: £89,623.08 Investors: 10
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top investors

Peter : £17,478 Dan : £14,999 Maximilian : £10,330 Jackie : £9,999
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